Various Smart Watches

Smart watches are in honor of the Berlin Consumer Electronics Show, the IFA. Samsung has created the event with his Galaxy Gear while Apple and Google are still discreet in this promising market.

In unveiling his smartwatch on 4 September at the IFA in Berlin, Samsung intended to take aback his main rival Apple, also awaited on the ground of the connected watch, since the first rumors about the iWatch dating back to 2011.

After the smartphone and the Tablet, this new accessory (or gadget?) could be the new playground of the giants of high tech. “This is a quite natural playgrounds for manufacturers, after the wave of smartphones. The battle is now on satellite products that will take over from mobile phones”, explains Philippe Torres, Director of the State Council and digital strategy to the BNP-Paribas workshop.

Various Smart Watches 1

According to Juniper Research, smart watches market should take off thanks to the all-in-one. The British cabinet is expected around 36 million smart watches sold per year by 2018, against 1 million only planned for 2013. At Sony, the forerunner in this market in the making, the forecasts are more ambitious. The Japanese giant is counting on the sale of 41 million smart watches by 2016. The Bloomberg agency assesses as this market at $ 6 billion just for the firm at the Apple. This probably explains why nearly 100 designers are working on this project in Cupertino…

Smart Watch

But a smart watch that is what exactly? Here is the new object whose makers hope that consumers will want more to happen. Wrist touch screen allows to call, surf the internet, watch emails, its notifications on Facebook or Twitter, listening to the music, and all via a connection Bluetooth/NFC or… That is applications that strangely resemble those already proposed by smartphones and tablets, say critics. Nothing really new, so. If it’s only with the smart watch, no need to search his mobile phone in his pocket, tablet in his bag. Just take a look at his wrist and voila. And then these multi-function watches see themselves also as the perfect tool for the sport, providing activity control applications, health monitoring, mapping of the race on foot or by bike route… What do the trend object.

Being cool LED watches, Samsung smart watches will be to take advantage of his main opponent. After the Smartphone market, it intend to monopolize that connected watches with his Galaxy Gear. And expect a “double effect KissCool”. We actually have a smartphone or tablet of the brand to use his watch. What to make a stone two strokes. But what also shut the door to competing owners of smartphones running Android… Philippe Torres, nothing more natural at the same time, because “at Samsung, the strategy now is to close the market. they feel that it is mature enough and that they have enough users to propose their smartwatch only to those who own a smartphone of the brand”.

Various Smart Watches 2

Samsung

In a paper published by the Korea Times, before the official presentation of the shows, Lee Young-hee, the Vice President of the mobile division of Samsung has put an end to rumours about a flexible and declared screen Galaxy Gear “will enhance and enrich the current mobile experience in different ways”.

On this ground, Sony also tried to take a step ahead by presenting his Smart Watch 2, end of June both interface of Android apps and remote control for the smartphone, available in September at 199 euros. The Japanese electronics giant appears at the moment as the market leader, since the 2007 launch of its first Bluetooth Watch and counting on this experience to keep the hand. He says count at the moment about 500,000 customers. On the other hand, it offers 200 applications, available on Google Play. Nearly one million applications have already been downloaded. But with the scheduled arrival of the Mastodon Korean, not sure that Sony does not worry. For Lee Young-hee, the smart watch “is a new trend in mobile communication. “We are convinced that the Gear will provide a significant boost to the industry of mobile”. Given the strength of the Korean, this might hurt.

Various Smart Watches 3

Apple

As for Apple, speculation is rife. If a date has been fixed to 10 September to present a 5s iPhone and iPhone 5 c low-cost, iWatch in view point. According to Wanli Wang, analyst at CIMB Securities, and the Taiwan Apple Daily daily, two Taiwanese firms, Inventec and Quanta Computer, however received command to make the smart watch with the Apple. But it will have to wait until 2014 for its marketing, says the Financial Times and CIMB Securities analyst. What to leave some time for Samsung to settle comfortably on this market. “Apple has not released the first smartphone, but it launched on the market the best of mobile phones. It is their trademark,”Philippe Torres analyses. And added: “We must know if the firm at the Apple comes out the best connected watch”.

About the another U.S. giant, Google, you now know a little more. End of August, the American Group confirmed having laid hands on Labs Wimm, the specialist of the connected watch, a buyout which dates back to 2012. Which says a lot about its ambitions. As reminds Philippe Torres, “ce which is crucial, it is the operating system and applications.” It’s why Apple and Google have still ahead.”

 

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