The Small Swiss Watch Brand From Biel Is Back On The Racetrack And Presents The TS 3100 Line Together With A New Sales Concept
With the patented and unique housing suspension, the automatic chronograph has a sporty look and can be worn comfortably on the wrist despite its robustness. The Formex brand is well-known for its design elements, which are modeled on racing. So also the TS 3100, especially the model 8299, with a housing in black PVD stainless steel and a carbon fiber bezel.
The dial is black with polished and matt surfaces. The red indices and hands, as well as the weekday and date display, stand out and underline the sporty look. The pushers and the crown have been moved to the left side to create space for the prominent crown guard.
The patented housing suspension protects the Eta-Valjoux 7750 from impacts and provides a comfortable wearing comfort. The sapphire glass on the bottom of the case allows the automatic movement to be observed at work. The watch comes with a black leather strap in carbon look and red seam.
The TS 3100, model 8299, is available in a limited number of 999 pieces and at a price of 1.425 euros. Such a high price / performance ratio was made possible by the new online sales strategy. Formex watches are now exclusively available in the new online shop, which allows the brand to reduce prices by about 40 percent. As the TS 3100 line shows, neither material nor factory quality had to suffer, and the watches were still manufactured in Biel in the canton of Berne.
In the case of Formex, the prices in the online store are also the final prices, that is, already including VAT as well as all shipping and customs fees. In addition, Formex grants its customers 30 days of return and a two-year warranty. The watches are sent directly from the company headquarters in Biel via mail to the buyer. In the case of an order within Switzerland, delivery can be expected the next day and abroad within three days. With the elimination of the retail trade, the entire interaction takes place directly between Formex and the customer – quite true to the new brand logo #betweenyouandus.